News: Africa Communication Master Class Open, February 2015

We recently posted a story on the feedback and testimonials of our last Master Class in Communicating Research to Stakeholders.

Our next Master Class will take place over five full days from 16-20 March 2015 in Nairobi Kenya and is open to staff of institutions from across Africa. ICIPE – African Insect Science for Food and Health – www.icipe.org  has kindly agreed to co-host the training.

It will train senior staff to improve the capability of their agricultural institutions to communicate their research results and its impact to stakeholders and the general public.

For Master Class participant Grace Omondi, Communication Specialist, CAB International, what stood out the most was "writing for your audience and not for yourself and thinking about what's important for the other person."

For Master Class participant Grace Omondi, Communication Specialist, CAB International, what stood out the most was “writing for your audience and not for yourself and thinking about what’s important for the other person.”

“This Master Class has now been held in Asia, Africa and the Pacific and the response from participants and their supporting institutions has been very positive,” said Cathy Reade, the Fund’s Director of Public Affairs and Communication. Cathy manages and helps facilitate the training with  Jenni Metcalfe from Econnect Communication and Toss Gascoigne from Gascoigne & Associates. Jenni and Toss bring experience and resources from decades of training in Australia and overseas, and a range of journalists and stakeholders will also be part of the training.

“The new knowledge, skills and resources help  participants tell the story of their work and its impact to a broad range of non-scientific audiences. In particular, participants find the completed communication strategy and action plan of institutional and personal benefit. They also tell us the training  has helped attract additional project funding, improved their personal confidence, provided the basis for doing their own staff  training, and they appreciate the networking opportunity that the training provides,” said Cathy.

More details of the Master Class is available here or by contacting Cathy.

The next Master Class is in April and is being supported by the International Rice Research Institute for their partners in Indian national agricultural research institutions.