September 1, 2021
Achieving media coverage on other global issues in a pandemic when the whole world is focused on lockdowns, vaccinations and transmission chains has been an ongoing challenge for the Crawford Fund during the 2020-2021 financial year.
Nevertheless, achieving positive and pertinent traditional media coverage, and an increasing social media presence drawing attention to the benefits to Australia and developing countries from international agricultural research has been effective.
The work of Australian researchers, volunteers and students, and our global partners in agricultural research and development across numerous countries, commodities and disciplines culminated in interesting and relevant good news stories.
Our traditional and social media engagements are here.
A few highlights from the period include:
In relation to our social media efforts, having commenced new Instagram and LinkedIn accounts, we’ve increased our audience size by 26% to 11,900 followers, with increases on all platforms. We achieved a combined reach of over 2.12 million people, with Australian audiences making up the largest demographic (28.2%) followed by India (3.5%), Nepal (3.2%) and PNG (3.1%) rounding out the top four.
Like everyone, we look forward to having more news to report in the next year, when our trainers, mentors, student awardees and volunteers are able to support the recovery of our neighbours.