2015 Conference: Matt Wilson


Profitability, sustainability and risk

10-12 August 2015


Sir John Crawford Memorial Address
Conference Scholarships


Mr Matt Willson
National Manager – Corporate Partnerships, World Wildlife Fund – issues for the non-government sector

Matt WillsonMatt Willson leads on private sector partnerships, business engagement, and corporate philanthropy for WWF (the World Wildlife Fund) in Australia. Matt’s role is to engage and broker partnerships with major retailers, manufacturers and brands, traders and investors focused on reducing biodiversity, water and climate impacts from agriculture, forestry, fisheries, and aquaculture. This has included responsible sourcing partnerships with the likes of Blackmores, Bunnings, Coles, Kimberly-Clark, Officeworks, Simplot, Tassal and Unilever. This works forms part of WWF’s global market transformation initiative which seeks to change the way key commodities are sourced, produced, processed, consumed and financed. Matt also provides an advisory and capacity-building role to WWF business & industry teams across Asia-Pacific. Matt joined WWF in the UK in 2007 and moved to the Australia office in 2008.

Matt previously worked at the Zoological Society of London, UK in business development and project management roles. He has also co-led sourcing of bilateral and multi-lateral government funding for a humanitarian landmine clearance organisation, and developed and provided operational oversight for environmental conservation and biodiversity research projects across East Africa, Central America and South-East Asia. He holds an MBA from Imperial College Business School, UK and BA Economics & International Studies from the University of Warwick, UK.

How can business reduce impacts on the world’s biodiversity?

The majority of a company’s environmental impacts exist outside its operational footprint—in its supply chain and typically in the production and harvesting of raw materials for food for human and animal consumption, fuel and materials. The impacts of commodities like palm oil, soy, timber, and pulp and paper on iconic places like the forests of the Amazon and Borneo are well known; a similar magnitude of impact is being felt globally with approximately 50% of the loss of biodiversity being due to primary production.

These impacts also pose some of the most significant threats to a company’s security of supply of key inputs, brand reputation and bottom line. These risks are increasingly leading some companies, particularly multinational food, beverage and grocery companies and brands, to implement wide-ranging strategies for sourcing raw materials more sustainably. WWF’s analysis shows that around 500 companies control or influence roughly 70 per cent of global markets for commodities.

Initial steps toward improved sourcing include using tools to better understand environmental and social risks in their supply chains and prioritising focus areas for risk mitigation. With this information companies are developing transition programs for key commodities, including publishing time-bound targets for the purchase of credibly certified commodities, engaging primary producers, and partnering with NGOs to improve their understanding of social and environmental issues. Others are going further by supporting collaborative action to shift their sectors and influence government, for example, through multi-stakeholder initiatives and roundtables or joint advocacy with NGOs and other private sector actors.